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titlePsychologically targeted persuasive advertising and product information presentation in eCommerce.
keywordsPersonalization, psychological customization, adaptive systems, emotion, cognition, persuasion, form factors, presence, Emotional Technology for Brand Adversing
authorSaari, T.; Turpeinen, M.; Ravaja, N.; Laarni, J. and Kallinen, K.
book titleProceedings of ICEC 2004, 3rd international conference for entertainment computing. 1.-3.9. 2004, Eindhoven, The Netherlands.

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