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titleThe effects of anthropomorphic agents on advertising effectiveness and the mediating role of presence
authorY. Choi, G. Miracle, F. Biocca
book titleExperiential E-commerce conference (
publisherM.I.N.D. Lab
addressEast Lansing, Michigan State University
editorFrank Biocca, Hairong Li, Prabu David, Steve Edwards, Terry Daugherty

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