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>> title | The effects of anthropomorphic agents on advertising effectiveness and the mediating role of presence | keywords | Presence | year | 2001 |
author | Y. Choi, G. Miracle, F. Biocca | book title | Experiential E-commerce conference (URL:www.mindlab.org/Biocca/papers/2001_exp_ecomm_proceedings) | publisher | M.I.N.D. Lab | address | East Lansing, Michigan State University | editor | Frank Biocca, Hairong Li, Prabu David, Steve Edwards, Terry Daugherty |
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