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titleEffect of sensory immersion on presence, product knowledge, attitude towards the product, and purchase intention
authorFrank Biocca, Hairong Li, Terry Daugherty, Zoo Chae
book titleExperiential E-commerce conference
editorFrank Biocca, Hairong Li, Prabu David, Steve Edwards, Terry Daugherty
addressEast Lansing, Michigan State University
publisherM.I.N.D. Lab

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