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titleEffect of sensory immersion on presence, product knowledge, attitude towards the product, and purchase intention
keywordsPresence
year2001
authorF. Biocca, Hairong Li, Terry Daugherty, Zoo Chae
book titleProceedings of the Experiential E-commerce conference (CD-Rom) (URL:www.mindlab.org/Biocca/papers/2001_exp_ecomm_proceedings)
publisherM.I.N.D. Lab, Michigan State University
addressEast Lansing
editorF. Biocca, Hairong Li, Prabu David, Steve Edwards, Terry Daugherty



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