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titleEffect of sensory immersion on presence, product knowledge, attitude towards the product, and purchase intention
authorF. Biocca, Hairong Li, Terry Daugherty, Zoo Chae
book titleProceedings of the Experiential E-commerce conference (CD-Rom) (
publisherM.I.N.D. Lab, Michigan State University
addressEast Lansing
editorF. Biocca, Hairong Li, Prabu David, Steve Edwards, Terry Daugherty

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