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Presence
Pres
Explores technological causes, psychological correlates, and measurement of the sensation of presence and social presence.

Media technologies have always provided limited mediated access to other places and other people. Emerging designs in network technologies seek to offer more transparent and compelling sense of being in another place (presence) and the illusion of the mediated copresence and accessibility of other people (social presence).

The challenges of how to define, measure, and improve physical presence and social presence have become central theoretical problems in communication theory and, potentially, into human consciousness, or how we organize space and perceive agency in the world. The problem of engineering presence is practical problem and fundamental goal in the design of several telecommunication interfaces including virtual environment design.

The research problem of presence is a subset of the larger research questions surrounding human spatial cognition and consciousness. The topic of presence explores how people continuously create and update their sense of the space that surrounds and engages them.

The research problem of social presence is a subset of a larger, long-standing fundamental philosophical problem of access to other minds as well as how people generate a "theory of mind," their mental model of other minds. The various studies in this project explore how technology affects the way we model the minds of other intelligent beings we experience in virtual environments. We are particularly interested in theoretical development and measurement of how people perceive, feel present with, and model the "minds" of agents.

The project seeks to deepen a theoretical understanding of how users respond to virtual environments and how we can better design interactive experiences. In the work on social presence we are particularly interested in responses to agents and the effect of agent morphology, behavior, and perceived social class-gender-ethnic characteristics on agent perception.

The project also explores the effect of presence on correlated cognitive processes such as arousal, performance, learning, persuasion, and behavior.





from 2005-06-29 to 2007-06-29
Frank Biocca



Publications:

Kenneth Meyer, Hugh Applewhite, Frank Biocca, “A survey of position trackers in virtual reality systems.”, Presence, Volume 1, Number 2, pp 173-200, 1992 view

J. Steuer, “Defining Virtual Reality: Dimensions Determining Telepresence”, in Communication in the age of virtual reality, Lawrence Erlbaum, Hillsdale, NJ, F Biocca, Mark Levy (Ed.), 1994 view

F Biocca, J Rolland, “Virtual eyes can rearrange your body: Adaptation to visual displacement in see-through, head-mounted displays”, Presence: Teleoperators and Virtual Environments, Volume (7), Number 3, pp 262-277., 1998 view

Frank Biocca, Kristi Nowak, “"I feel as if I'm here, inside the computer": Toward a theory of presence in advanced virtual environments”, International Communication Association, San Francisco, 1999 view

Frank Biocca, Jannick Rolland, “Teleportal face-to-face system: Teleconferencing and telework augmented reality display”, Michigan State University, University of Central Florida, 1999 view

Botella C., Rey A., Perpiņá C., Baņos R., Alcaņiz M., Garcia A., Villa H., Lozano J.A. “Differences on presence and reality judgement using a High Impact workstation and a PC workstation”, Cyberpsychology & Behavior Volume 2, pp 4, 1999 view

F. Biocca, K. Nowak, “"I feel as if I'm here, inside the computer": Toward a theory of presence in advanced virtual environments”, International Communication Association, San Francisco, 1999 view

Frank Biocca, Hairong Li, Terry Daugherty, Zoo Chae, “Effect of sensory immersion on presence, product knowledge, attitude towards the product, and purchase intention”, Experiential E-commerce conference, Frank Biocca, Hairong Li, Prabu David, Steve Edwards, Terry Daugherty (Ed.), East Lansing, Michigan State University, M.I.N.D. Lab, 2001 view

Y. Choi, G. Miracle, F. Biocca, “The effects of anthropomorphic agents on advertising effectiveness and the mediating role of presence”, in Experiential E-commerce conference (URL:www.mindlab.org/Biocca/papers/2001_exp_ecomm_proceedings), M.I.N.D. Lab, East Lansing, Michigan State University, Frank Biocca, Hairong Li, Prabu David, Steve Edwards, Terry Daugherty (Ed.), 2001 view

IJsselsteijn, W., Lombard, M., & Freeman, J. “Toward a core bibliography of presence.”, CyberPsychology & Behavior, Volume 4, Number 2, pp 317-321, 2001 view

Frank Biocca, Jin Kim, Yung Choi, “Visual Touch In virtual environments: An exploratory study of presence, multimodal interfaces, and cross-modal sensory illusions”, Presence: Teleoperators and virtual environments, Volume 10, Number 3, pp 247 -- 265, 2001 view

Y. Choi, G. Miracle, F. Biocca, “The effects of anthropomorphic agents on advertising effectiveness and the mediating role of presence”, Journal of Interactive Advertising., Volume 2, Number 1, pp (URL: jiad.org/vol2/no1/choi), 2001 view

F Biocca, Hairong Li, Terry Daugherty, “Experiential E-Commerce: Relationship of physical and social presence to consumer learning, decision making, and attitudes”, Presence 2001, Philadelphia, 2001 view

Frank Biocca, Arthur Tang, Hiro Inoue, Heather Polinsky, Andy Lee, “Virtual touch revisited: More evidence of the role of intersensory integration in the illusion of telepresence”, in Presence 2002 Proceedings, University of Fernando Pessoa Press, Porto, Portugal, Feliz Gouveia, Frank Biocca (Ed.), 2002 view

Frank Biocca, Chad Harms, “What is social presence?”, in Presence 2002 Proceedings, University of Fernando Pessoa Press, Porto, Portugal, Feliz Gouveia, Frank Biocca (Ed.), 2002 view

F Biocca, “Looking for mind in the heart of presence”, in Being there - Concepts, Effects and Measurement of User Presence in Synthetic Environments, IOS Publisher, Amsterdam, Giuseppi Riva, Wijnand IJsselsteijn (Ed.), 2003 view

Ravaja, N., Laarni, J., Kallinen, K. and Saari, T. “Spatial Presence and Emotional Responses to Success in a Video Game: A Psychophysiological Study. ”, Proceedings of Presence 2004. 13.-15.10. 2004, Valencia, Spain., 2004 view

Rey B., Alcaņiz M., Lozano J.A., Baņos R., Botella C., Lasso N., Osma J., “Emotionally controlled virtual environments: a new tool for enhancing presence through media content manipulation”, in Seventh Annual Internacional Workshop PRESENCE 2004 , Polytechnic Universtiy of Valencia, pp 8, 2004 view

Saari, T. and Turpeinen, M., “Psychological customization of information. Applications for personalizing the form of news. ”, Proceedings of ICA (International Communication Association) Conference, 2004, 27.-31.5. 2004, New Orleans, USA., 2004 view

Frank Biocca, “Spatial presence in augmented reality environments”, International Communication Association, 2004 view

Chad Harms, Frank A. Biocca, “Internal consistency and reliability of the networked minds social presence measure”, in Seventh Annual International Workshop: Presence 2004, Universidad Politecnica de Valencia, Valencia, Mariano Alcaniz, Beatriz Rey (Ed.), 2004 view

Laarni, J., Ravaja, N., Kallinen, K. and Saari, T “Personality-related differences in presence. ”, Proceedings of Presence 2004. 13.-15.10. 2004, Valencia, Spain., 2004 view

Saari, T., Laarni, J., Ravaja, N. and Kallinen, K. “Virtual Ba and Presence in Facilitating Learning from Organizational Information Flows. ”, Proceedings of Presence 2004. 13.-15.10. 2004, Valencia, Spain., 2004 view

IJsselsteijn, W.A., “Towards a neuropsychological basis of presence”, Annual Review of CyberTherapy and Telemedicine, Volume 3, pp 30-35, 2005 view

Saari, T., Laarni, J., Ravaja, N. and Turpeinen, M., “Group-Centered Personalization Technologies for Facilitating Organizational Learning. ”, Proceedings of HCI International 2005, Las Vegas, USA, 24.-26.7. 2005., 2005 view

Wirth, W., Vorderer, P., Saari, T. et al “A theoretical construction of Spatial Presence: Current Status of MEC's Two-Level Model”, in Handbook of Presence, Lawrence Erlbaum, Frank Biocca, W.A. Ijsselsteijn, Jonathan Freeman (Ed.), in press view

keywords: Presence


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