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Timo Saari
Associate Director

M.I.N.D. Lab, Helsinki School of Economics

Timo Saari, D.Soc.Sc., is Associate Professor at Temple University, PA, USA.

He is also Affiliate Research Professor
at the Center for Knowledge and Innovation Research (CKIR) in Helsinki School of Economics, is Affiliate Senior Research Scientist in Helsinki Institute for Information Technology (HIIT) in User Experience Research Group and Associate Director of M.I.N.D. Lab., USA & Finland.

His research interests are i) psychology and adaptation of mobile interaction and ii) media-rich collaboration technologies, such as collaborative gaming applications for team-based knowledge work, iii) design for emotion in entertainment gaming. Previous Research on mobile interaction includes experiments on how adaptation of mobile interface form factors and design influence emotion, mood, presence and learning with news and entertainment content. Recent research investigates how mood influences behavior in mobile interaction.

Research on media-rich collaboration technologies and collaborative gaming addresses issues such as how social awareness technologies and open content-based collaborative games and simulations can be used to facilitate performance (innovativeness, productivity, social, emotional, well-being) of knowledge worker teams in select business processes, such as product development. Research on entertainment gaming involves studying the emotional significance of various gaming stimuli, such as middle level generic elements inside gaming sequences (obstacles in driving games, for instance) across different genres of games or the emotional impact of multiplayer gaming and social interaction. Also, approaches to user regulated emotional controls for games have been developed.

Dr. Saari Has been Associate Professor at Temple University since Jan 2007. For spring semester 2006 Dr. Saari visited Stanford University, Department of Communication focused on Mobile Media Psychology. Likewise, for fall semester 2005 Dr. Saari was Visiting Professor at Michigan State University in Mobile Media Psychology.

Dr. Saari has been a visiting professor in University of Cologne, Germany in Fall 2004 in the area of differential psychology and media. He was a visiting researcher at UC Berkeley / SIMS (School of Information Management and Systems) in spring 2004 focusing on psychology of personalization systems. Earlier Saari has been a visiting scholar in Stanford University, in the Center for the Study of Language and Information (CSLI) in 1998-1999 and 2000-2001 with Social Responses to Communication Technology (SRCT)- group and conducted research on the influence of cognitive style on processing complex online financial news information.

Saari has worked as Director of Research in the holding company of Alma Media Corporation, a Scandinavian media conglomerate, in 1995-2002 with responsibility of user-centered and personalized media product research. 1993-1995 Dr. Saari was an accomplished tv-news and documentary journalist for the Finnish Broadcasting Corporation. Saari has edited several commercial new media titles and directed various large-scale international research projects. He has generated a portfolio of over 10 million euros worth of direct funding for personal research since 1995. Dr. Saari has more than 60 publications and holds several patents in the area of personalization technologies. He has held over 70 international speeches and lectures. His work has been featured in USA Today, Reader´s Digest and mainstream Finnish media.


  • Presence Measurement Effects Conditions [>]
  • Proactive Information Retrieval [>]
  • Mobile Content Communities for Gaming [>]
  • Interaction and presence in urban areas [>]
  • MEC - measuring presence [>]
  • Emotion Technology for Brand Advertising [>]
  • FUGA: Measuring gaming enjoyment [>]
  • Wireless Festival [>]
  • HyperFit: personalized health management [>]


  • Using eye tracking and psychophysiological methods to study spatial presence [>]
  • Effects of colour and texture on emotional evaluations. [>]
  • Facilitating Learning from Online News with Mind-Based Technologies. [>]
  • Towards a framework for emotionally adapted music systems with psychological customization. [>]
  • Auditive “Boldfacing”, Emotional Characteristics of Message, and Individual Differences in Memory Acquisition of Computer Mediated Business News. [>]
  • Aesthetic and emotional evaluations of computer interfaces. [>]
  • Designing for Psychological Effects. Towards Mind-Based Media and Communications Technologies. [>]
  • The role of mood in the processing of media messages from a small screen: Effects on subjective and physiological responses. [>]
  • A critical review of subjective measures of spatial presence. [>]
  • User Experience-Based Adaptation of Information in Mobile Contexts for Mobile Messaging. [>]
  • Emotional Regulation System for Emotionally Adapted Games. [>]
  • User Controlled Emotional Regulation System for Games Based on Form Factor Adaptations. [>]
  • Towards emotionally adapted games based on user controlled emotional knobs. [>]
  • Group-Centered Personalization Technologies for Facilitating Organizational Learning. [>]
  • Spatial Presence and Emotions during Video Game Playing: Does it Matter with Whom You Play? [>]
  • Phasic psychophysiological responses to video game events: New criterion variables for game design [>]
  • The Psychophysiology of Video Gaming: Phasic Emotional Responses to Game Events. [>]
  • Influence of user-related factors on presence. [>]
  • The assessment of spatial presence – the role of task load and user-related variables. [>]
  • Presence experience in mobile gaming [>]
  • Psychologically intelligent mobile multimedia messaging systems. [>]
  • Psychologically targeted persuasive advertising and product information presentation in eCommerce. [>]
  • Towards emotionally adapted Games. [>]
  • Virtual Ba and Presence in Facilitating Learning from Organizational Information Flows. [>]
  • Towards Psychological Customization of Information for Individuals and Social Groups. [>]
  • Psychological customization of information. Applications for personalizing the form of news. [>]
  • Emotional response patterns and sense of presence during video games: Potential criterion variables for game design. [>]
  • Spatial Presence and Emotional Responses to Success in a Video Game: A Psychophysiological Study. [>]
  • Suboptimal exposure to facial expressions when viewing video messages from a small screen: Effects on emotion, attention, and memory [>]
  • System Architechture for Psychological Customization of Information. [>]
  • Transcendent experience in the use of computer-based media. [>]
  • Personality-related differences in presence. [>]
  • Gender and Habitual use of Media Moderate the Memory Performance in Emotional-Multimodal Context. [>]
  • Mind-Based Media and Communications Technologies. A Framework for producing personalized psychological effects. [>]
  • Designing Mind-Based Media and Communications Technologies [>]
  • Phasic emotional reactions to video game events: A psychophysiological investigation [>]
  • Spatial presence and emotions during video game playing: Does it matter with whom you play? [>]
  • A theoretical construction of Spatial Presence: Current Status of MEC's Two-Level Model [>]
  • Measuring Presence: Critical evaluation and theory-based classification of existing approaches. [>]
  • Measuring mental workload, presence and situation awareness in synthetic environments by eye tracking and psychophysiological methods. [>]

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