Prabu David
Associate Director

M.I.N.D. Lab, Ohio State University
http://www.jcomm.ohio-state.edu/pdavid

Projects

• Mood and Technology [>]
• Media Diary and Displacement [>]
• Tailored communication during chemo [>]
• IVR-Based Physical Activity Intervention [>]

Publications

• Does virtual space come precoded with meaning? Location around the body in virtual space affects the meaning of objects and agents. [>]
• Proceedings of the Experiential E-commerce conference (CD-Rom) (URL:www.mindlab.org/Biocca/papers/2001_exp_ecomm_proceedings) [>]
• Evolution of the mobile infosphere: iterative design of a high information-bandwidth, mobile augmented reality interface. [>]
• Separating wheat from chaff: Understanding the novelty of interacting with 3D products [>]
• Head-mounted projective display: design and [>]
• Adaptive Navigation on the WWW: an individualised and contextualised rough guide metaphor approach [>]
• Enabling the generation of individualised World Wide Web Rough Guides [>]
• An empirical study on the usability of an information navigation aid [>]
• Towards user-specific navigation guidance on the World Wide Web [>]
• The effects of anthropomorphic agents on advertising effectiveness and the mediating role of presence [>]
• Effect of sensory immersion on presence, product knowledge, attitude towards the product, and purchase intention [>]
• Effect of sensory immersion on presence, product knowledge, attitude towards the product, and purchase intention [>]
• Plugging your body into the telecommunication system: Mediated embodiment, media interfaces, and social virtual environments [>]
• Using directed World Wide Web navigation guidance: an empirical investigation [>]
• Consumer Learning and 3-D Ecommerce: The effects of sequential exposure of a virtual experience relative to indirect and direct product experience on product knowledge, brand attitude and purchase intention [>]
• Psychological characteristics of virtual experience: A comparison of verbalization in 3-D and 2-D advertising [>]
• Evolution of the Mobile Infosphere: Iterative Design of High Information-bandwidth, Mobile Augmented Reality Interface [>]
• The Effects of Commercials on Memory and Perceived Importance of Television News. [>]
• CAIN: Computer Aided Information Navigation: project description [>]
• Mapping the semantic asymmetries of virtual and augmented reality space (extended abstract) [>]
• Telewindows: Case Studies in Asymmetrical Social Presence [>]